The fun has just begun

On December 3, 2001, the Segway was unveiled to the public. Dean Kamen’s new invention, the now-infamous self-balancing motorized scooter, was surrounded by buzz twelve months before its release. After the built-up hype, the Segway was expected to sell 10,000 machines a week, instead of the actual 24,000 sold in the first year.

That's the power of marketing.

Fascinated? Here's another one:

On January 27, 2010, the iPad was revealed to the world. The revolutionary tablet computer was also released amidst a flurry of anticipatory buzz. Within 80 days, Apple sold three million iPads, and once again changed the way people use technology.

In the world of marketing, a great launch a half a job done. With marketers vying for market space, each of them has to do out-do the other, faster, smarter and more efficiently. “Go-To-Market” captures the thought of introducing a specific product into a specific market context. Though I'm not directly related to marketing, some of it really interests, especially as a consumer, and to an extent as a blogger too. Recently I was part of something very ground-breaking.

The sheer exhilaration of being part of something so interesting has been great. Being involved in a community of great bloggers, witnessing the hysteria around the various Sherlock Holmes style clues, discovering the power of communication through social media and motivating each other to keep guessing – this has been a memorable experience for me on many levels. I have made some new friends, and come to respect BlogAdda even more too!  

 If you’re a social media freak like me, then you have been following the massive campaign #WhatTheBlack and you know what I’m talking about. And if you have caught the bug of the massive frenzy around #WhatTheBlack, then you have most likely unraveled the puzzle of “What The Black” fuss is all about!

The marketing was done in a very unique nail-biting way. We got clues everyday that led to an eventual puzzle being unraveled. The clues were a black egg filled with delicious dark chocolate, an evening newspaper in black containing news pieces about how the black mania had taken over one and all, and finally a tissue paper with a paper cup painted black. Yes, there are many common threads running through them, other than the color.

They all are commonly used in the morning. 

They are all essential items. 

They are all deceptively simple.

So what else is used in the morning? What else is essential and basic to our living, despite being simple? Here’s another clue: you probably use it twice a day and so mechanically that it has become the most normal part of your existence.

It’s a toothbrush.

And not just any toothbrush.

You can read all the many benefits of using the new Colgate Slim Soft charcoal on the WhatTheBlack website and I am sure that the marketing hype and innovating launch aside, just the features will be enough to convince you to try it out. 

In fact the Colgate website has a lot of resources that you can make use of: including tips on oral hygiene, information on gum diseases and special offers; other than information on the new Colgate SlimsSoft Charcoal, which I can’t just wait to try! :)

The fun has ended, or has it just begun? :)

Product information:

Colgate® Slim Soft Charcoal is a deep cleaning yet gentle toothbrush. Featuring 17x slimmer tip bristles* with charcoal, it enters and sweeps away food particles from narrow gaps between teeth and along the gum line.

*vs. ordinary end rounded bristles

Product features:

  • Super slim with 0.01 mm tapered charcoal bristles
  • High density bristles
  • Slim head and easy to manoeuvre flexible neck for better reach 
How it works:

The new Colgate® Slim Soft has 17x slimmer tip bristles than ordinary toothbrushes to remove plaque effectively. The easy to manoeuvre flexible compact head reaches 6x deeper for deep, gentle cleaning in hard-to-reach places between teeth and along the gum line.

(Information sources:, Images source:


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