Great Online Shopping Festival!
The Great Online Shopping festival is around the corner. The dates are out: it is going to be held for three days – the 11th, 12th and 13th of December.
For the uninitiated, the Great Online Shopping Festival (GOSF) was started by Google
on 12 December 2012 in collaboration with hundreds of popular online shopping
portals in India.
It is celebrated for one day and online shopping sites give heavy discounts to
promote their sales. GOSF is a platform that benefits consumers as they can
purchase products at cheap rates, online shopping sites as sales increases by
leaps and bounds and merchants as they can clear inventory due to mass
purchase. GOSF started on a catchy date 12-12-12 i.e. 12 December 2012, close
to Christmas time.
The concept of one day online sale with huge discount has its origin in US. In the
online shopping sites promote sales with huge discounts on first Monday after
Black Friday that follows Thanksgiving. This is called Cyber Monday. Cyber
Monday started in the year 2005. Afterwards it has spread to several countries
such as Canada, Japan, Australia,
Colombia, U.K., where
online shopping has become a trend. In China a similar day of online
shopping is observed on 11-11 i.e. November 11, named Single’s Day.
Check out this video that gives you a quick download on everything you need to know about GOSF!
Go here to make the most of this truly great online festival! See you there!
p.s. This post is part of Jabong’s efforts to spread news about GOSF…